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For the Vitasoy "MomentPacks" design, I created over 100 unique packaging illustrations to bring everyone back to those familiar everyday moments. I categorized these illustrations into five themes—Loving Moments, Working Moments, Study Moments, Happy Moments, and Winter Moments—because whether you're spending time with loved ones, focusing on work, cramming for exams, having fun, or snuggling up on a chilly winter day, there's always a pack of Vitasoy by your side. I hope that every time people see these illustrations, they’ll be gently reminded: "Stand by you, Every moments!" One sip, and that familiar taste brings the warmest comfort.
专业会员
arra
arra tang, made in Hong Kong.
Since childhood, arra has had a deep passion for drawing, inspired by Japanese anime & manga, which nurtured his boundless imagination. He sees illustration as a bridge to express emotions and ideas, and is dedicated to exploring different illustration styles. He firmly believes that illustration is a powerful communication tool that transcends time, language and culture.
He graduated from Hong Kong Polytechnic University's School of Design in 2008 and became a professional member of the Hong Kong Society of Illustrators in 2012. Now a full-time creative professional, he works as an illustrator, art director and creative director, constantly seeking to merge commercial advertising, aesthetics and art.
His work has won numerous awards including the Cannes Lions International Festival of Creativity, the UK's D&AD, the Kam Fan Awards and the Hong Kong Designers Association Global Design Awards. His notable projects include the "God of Wealth Tinbot Collectibles" design (2023), the Watsons "Go Green Bottle" character series (2017), the Vitasoy "MomentPacks" illustrated packaging (2011), and the Chow Tai Fook "3Ex Diamond Standard" illustrated posters (2010).